Now is the time to map out your digital content calendar for the final stretch.

Running a campaign that puts supporters first is a tradeoff in short term gains for long-term success.

Digital campaigning has the distinct advantage of being nimble, but it’s not without hurdles that can cause last minute frustration.

They're the most common, targeted cyberattacks against campaigns, but also the easiest to avoid and thwart.

With a small mindset shift your campaign can tap into the power of volunteers and turn them into a valuable asset that money can’t buy.

Your campaign’s email marketing performance rises and falls on the health of your list. After a primary is the perfect time to rehabilitate your list with these strategies.

Social media platform changes come and go, but the fundamentals of digital campaigning are the same. Don’t panic and stick to the plan.

The donation page itself is as important as your list building ads and email copy. Don’t fumble the touchdown at the goal line by treating the landing page as an afterthought.

Understanding your online fundraising program takes asking the right questions that cut through the noise and jargon to what really counts.

More important than the software you decide to use for your campaign’s CRM is actually committing to using a CRM.

ild, grow, and monetize audiences for creators. By building a community, these entrepreneurs drive supporters to action like paying for content or merchandise.

Social media is mission-critical for campaigns and in order to use it effectively, you must engage with comments – the good, the bad, and the ugly.

Running simple, focused A/B tests is a critical tool for boosting your digital campaign’s performance and maximizing your paid media investments.

Thanks to a unique allowance made possible by the Federal Elections Commission (FEC), federal candidates are eligible to receive free digital security software and services through Defending Digital Campaigns (DDC).

How you say something for your campaign matters as much as – probably more – than what you say.

Campaigns work with a platform like Tatango to secure their six digit short code from phone companies and manage the opt-in process, both of which are required to send at high volume and lower cost.

Recent changes in how Facebook advertising works have had a negative impact on how political campaigns have typically used the platform

Most campaigns already make use of YouTube to upload and share online videos, but following these tips will help you reach more voters and earn more views.

While it’s easy to get caught up in the various platforms and fads, at its core, effective political campaign marketing online encompasses a few key goals.

Effective campaigns are about reaching the right voter with the right message from the right messenger at the right moment.

As a rule of thumb, the shorter the domain the easier it is to remember and type without mistakes.

When a discussion about an endorsement takes place, prepare your candidate to make these specific asks and identify the right staff to follow up with.

With these tools to help you send better emails and raise more money online, you’ll be getting the most out of your email list each time you hit send.

In addition to the lessons and content, you’ll be matched with a digital coach who meets with you on a regular basis to track your progress of implementing what you learn into your campaign.

Campaigns can always hire more staff and raise more money, but they can never get more time. Automation should be the secret weapon for any well-run campaign.