The single most important thing for maintaining your online donor relationships is maintaining high email deliverability through a good sender reputation.

As with any marketing effort, it’s essential with social media that you articulate the key performance indicators for your campaign.

A new year means a new start and while you’ve probably adopted some resolutions personally, take the time to consider opportunities for professional self-improvement.

Now’s the time to take a step back and discover key lessons for your next campaign.

Getting your launch right – especially online – is essential for your campaign.

Here are three ways your campaign can grow your email list through list sharing.

The broader your network, the more opportunities you’ll create for yourself.

You cannot simply ignore your digital campaign and dust it off two years from now.

Election Day marks the period on the end of the sentence that is a campaign. As a political professional, you must keep that fact in context.

The only way to survive the chaos of get out the vote (GOTV) is to have a plan so your energy is spent executing, not deciding or debating (or worse, panicking).

In the final weeks before an election, campaigns should devote significant budget to Google Search ads as voters turn to the search engine for last-minute research.

Effective campaigns make the most of these events by focusing on the goals of winning votes, earning attention, raising money, and upsetting your opponent.

With TV budgets fully funded, no time to turnaround new mail, and few unhired campaign staff available, options for spending this surplus are limited.

All of your social media marketing efforts this cycle have built to this moment, so make sure your supporters are registered to vote and get to the polls.

Your campaign cannot afford to abandon Facebook ads in the final week of the election and these are, unfortunately, the rules we all must play by.

There aren’t many platforms available to a campaign that are well suited for fundraising, volunteer recruitment and activation, narrative building, AND get out the vote, but these are four goals well-suited to texting thanks to its high levels of engagement.

Every campaign needs to be active on Facebook and Twitter – those are the bare minimum in 2020 – but what about other networks like LinkedIn, Snapchat, or TikTok?

P2P texts help your campaign cut through the noise and reach voters directly. They’re also a powerful tool in driving your supporters to action.

With all of the changes, it’s sometimes difficult to keep up and know what changes affect them. Here are some of the online marketing websites I follow for insights and inspiration.

Content is the fuel that drives your campaign’s social media marketing.

Smart campaigns invest time on the front end to automate as many of their conversion funnels as possible to reap more benefits later on.

Here are four strategies for fostering civilized engagement on your campaign’s social media platforms.

Petitions and surveys that capture supporters’ email addresses are proven methods for growing your campaign’s email list for online fundraising.

To strike the right balance between staying on top of your digital campaign and being overwhelmed with data, every political campaigner should monitor a handful of key metrics.

To properly target your ads, you first need to know how the targeting works.