Most of online fundraising is simply tactical and any candidate can build a successful online fundraising program.

Mail Privacy Protection will “pre-fetch” all images in an email, including the invisible pixels email marketing platforms use to measure an open.

More voters than ever before know how to use QR codes when they see them.

Email, social media, and the web are inseparable from modern campaigning.

The internet has made it possible for anyone to build a community around compelling content and voters expect the same from their politicians.

The right CRM for your political campaign is the one you and your team will actually use. The software is only as good as the data it retains.

Rather than simply checking the box with a basic Issues page, savvy campaigns will think strategically about the value they can generate – and capture – with their issue and policy content.

From websites and email to design and data, a lot of responsibilities fall under the “digital” heading.

Your campaign’s About page is the foundation of an effective website. It will attract more organic traffic than just about any other page – including those you push on email, social media, and with ads.

With digital content, prolific beats perfect.

Announcing your campaign is one of the only times you’ll be in control of timing. After that, it’s deadlines, breaking news, and your opponents setting the agenda.

Twitter is an incredibly valuable tool for campaigns that use it well, but it rewards users that contribute – rather than extract – value. Follow these strategies for getting the most out of Twitter for your campaign.

Content creators behind podcasts and YouTube videos are always seeking guests to provide value for their audience. Borrowing an audience is the right move when you don’t have the bandwidth to create your own content.

First party data is information collected from a direct relationship with your supporter. The supporter is the one providing you with the data and giving you permission to use it.

Early data shows that 96% of users in the U.S. are opting out of tracking. Here’s what that might mean for political advertisers and what you should do about it:

Your digital campaign consultant or agency is a critical partner and finding the right one is a big decision. These questions can help you get the best fit possible.

By using these conversion words and phrases in your email copy, you’ll maximize the number of donations you receive from supporters.

Instead of going to other accounts and ‘spending’ your $0.02, ‘refund’ this money to social media followers by replying and interacting with them.

Here are five strategies you can incorporate to streamline approvals for your campaign.

The process is time consuming but essential for any campaign. Even if you aren’t planning on running ads, you should go through the free process.

Campaigns that build audiences – and build them early – have a superpower that other campaigns that simply pay for attention can’t match.

We don’t know when or if political ads on Facebook or Google will resume but these platforms remain crucial to digital campaigning.

The Digital Campaign Accelerator is different. It’s a virtual, cohort-based workshop taking place over six weeks.

Clubhouse may not be the winner in the pop-up audio chat social network space, but it has created a new social content type that is worth keeping an eye on for future campaigns.

In politics, data about voters’ opinions is critical and millions of dollars are spent every year on polling, modeling, and voter ID work.