Posting a steady stream of photos of your candidate out on the trail is an essential part of any campaigns social media strategy. The quality and quantity of your photos correlates closely with the performance and reach of your campaigns social media efforts.
Here are some easy ways to improve the quality of your campaigns social media photos.
The Best Camera Is The One You Have
Your smartphone takes really, really good photos. You dont need a professional photographer or fancy camera for every day social media posting.
Get Close
The one drawback to using a smartphone camera is that its best at close up photos where the subject is within 6 feet of the camera. This is easily overcome by going to the front of the room and taking a few quick photos at the start of an event and then returning to the safety of the back of the room.
Frame Your Shot Correctly
Always take the most flattering photo you can. That means keeping any empty seats out of the frame or moving the subject to better light. It doesnt matter if the attendance is the best youve ever seen, the sight of a black hole or gap in the crowd will tell a different story.
Face Time
The best way to capture a candidates personality and build connection online is with closeup shots of their face. Avoid social media photos that could be a Wheres Waldo page or just a boring speaker giving a lecture. Include a mix of candid or posed group shots.
Multiple Choice
Always take more photos than you think youll need. It doesnt cost extra and you can delete what you dont use. The more options the better and youll ensure everyone that matters has their eyes open, arent making funny faces, and the shot isnt too blurry.
Conclusion
The photos you post on social media tell the story of your campaign so its important to get it right. Following these tips will have you on your way.