The key is providing valuable and informative content related to professional topics.

The more helpful your campaign’s site is with relevant information and content, the more prominent it will appear in search results.

The more specific and unique your brand is, the more effective it will be in moving supporters to action and driving voters to support you at the ballot.

Continuously analyzing and improving your conversion funnel is essential to building an effective digital campaign that drives supporters to take action.

Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.

The good news for campaigns with tight budgets, not much staff, and even less time, is these videos don’t need much editing and can be used on multiple platforms at once.

How you build your landing page has a significant impact on how effective it is at driving conversions.

The words you use to prompt a site visitor, email subscriber, or social media follower to become a supporter – the call to action – are the most important copy for your digital marketing effort.

Much of the work you’re already doing for a campaign can easily be transformed into a blog post.