Think of your YouTube video title as the subject line of an email – more people will see it than watch the video.

Google Tag Manager (GTM) is a free and – once installed – easy to use tool every campaign should have on their website.

The policy debate is ongoing, but campaigners must confront the reality that voters are active users and getting political information from the platform.

If a campaign is only sending text messages, they’re missing out on intentionally communicating with people who are significantly more likely to vote.

If you're interested in a career in politics, government, or public affairs, working on a campaign is the single best way to advance your career.

Email signatures are an overlooked tool in your digital campaign arsenal, providing opportunities for branding and engagement.

In order to ask the right questions and get the answers you need, it’s important to familiarize yourself with these terms and acronyms.

Effective digital content that can navigate the approval process with minimal headaches is possible, provided there's open communication across teams, silos, and consultants.

Unless your campaign already has a meaningful following on Instagram, its focus should be on the main Facebook app where 52% of voters login every day.

Campaigners should start experimenting now to figure out how to incorporate ChatGPT and similar applications into creating content, gaining insights, and analyzing data.