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The Anatomy Of A High-Converting Landing Page
How you build your landing page has a significant impact on how effective it is at driving conversions.
Marketing
How To Write Calls To Action For Campaign Websites, Emails, And Texts That Convert
The words you use to prompt a site visitor, email subscriber, or social media follower to become a supporter – the call to action – are the most important copy for your digital marketing effort.
Websites
14 Blog Post Prompts For Your Campaign Website
Much of the work you’re already doing for a campaign can easily be transformed into a blog post.
Strategy
What An Owned Media Audience Is And Why Your Campaign Needs One
A fully owned media audience means you control the content, the data, and the distribution.
Advertising
Digital Advertising Metrics Explained For Political Campaigners
When you gain appreciation for the terminology, you’ll be able to look for the metrics that matter and disregard those that don’t.
Design
How To Design An Effective Campaign Logo
From social media to yard signs and TV ads to direct mail, more voters are seeing your campaign’s logo more often.
Websites
Inside Tom Cotton for Senate's Campaign Website Redesign [Interview]
Brandon Howell (Repubclick) and Stewart Crew (Move Strategic) share their insights and lessons learned from redesigning Senator Tom Cotton's campaign website.
Advertising
How To Decode Your Campaign’s Digital Advertising Report
Most ad reports are nothing more than a deluge of data generated from a reporting platform and fail to deliver the insights a campaign needs.
Management
7 Digital Functions Every Campaign Needs To Fulfill
In politics, “digital” can mean lots of different things depending on who you talk to or what an organization’s objectives are.
Management
Use Slack Better On Your Campaign With These 9 Tips
Slack is the perfect tool for keeping your entire team campaign in touch and more.
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