How To Use Google Tag Manager On Your Campaign Website
Google Tag Manager (GTM) is a free and once installed easy to use tool every campaign should have on their website.
2 min read
Page 17 of 36
Building Audiences and Content in the Political Media Industry Bubba Atkinson (Monarch Media Ventures)
"You can get the center left and the hard right to agree on a lot of things, but you have to present it in a certain way. It can't be combative. And that's how I view a lot of conservative medias, is quite combative."
How To Get Started Using TikTok For Your Campaign
The policy debate is ongoing, but campaigners must confront the reality that voters are active users and getting political information from the platform.
2 min read
![How The Iowa Caucuses Work [LIVE]](/content/images/size/w960/format/webp/2025/08/66982e02ddf05d3a13101772_650b3f289aef888ad040da83_iowa-map-event-jpeg.jpg)
How The Iowa Caucuses Work [LIVE]
"He could get in the day before the caucuses, because we don't print ballots in Iowa. We have blank sheets of paper. You write down your preference, you pass it in."
1 min read
How To Reach Un-Textable Voters
If a campaign is only sending text messages, theyre missing out on intentionally communicating with people who are significantly more likely to vote.
3 min read
7 Reasons To Go Work On A Campaign This Cycle
If you're interested in a career in politics, government, or public affairs, working on a campaign is the single best way to advance your career.
4 min read
Using AI To Make Better Informed Citizens Paul Allen (Citizen Portal)
"I think it's a really good time for Americans to say, let's lean into AI as citizens to hold our representatives accountable and to make sure that what they say they actually do and what they do actually works."
1 min read
How to Create a Winning Email Signature for Your Political Campaign
Email signatures are an overlooked tool in your digital campaign arsenal, providing opportunities for branding and engagement.
2 min read
Building An Audience With Impact Michael Duncan (Ruthless Podcast)
"The podcast is a great outlet for a lot of this frustration, right? Now, finally, we have like an opportunity to be part of that conversation."
1 min read
Explainer: Programmatic Digital Advertising For Politics (Jordan Lieberman & Kate Holliday Powers Interactive)
"It's infuriating because some of the best known biggest publishers are really doing everything they can to discourage political advertising."
1 min read
14 Programmatic Advertising Terms Campaigners Need To Know
In order to ask the right questions and get the answers you need, its important to familiarize yourself with these terms and acronyms.
4 min read
Campaign Branding For 2024 Hunter Schwarz (Yello)
"You could come out with a logo, the designers are like, oh my gosh. And it just falls flat with voters. You're not designing for designers, you're designing for voters."