When you align your content with how voters already consume media, you dramatically increase the odds that they’ll watch, engage, and remember.
Advertising The One Political Media Market Nobody Actually Oversees Billy McBeath “Even modest inefficiencies scale quickly. A group spending $50 million in programmatic media that experiences 15% supply-path inefficiency effectively
Your website biography correlates with electoral performance in measurable ways tied to length, structure, and narrative discipline.
X's algo shifts users right, Dems invest in AI
Your welcome email is not just a courtesy message confirming a subscription. It sets the tone for your entire digital relationship.
Trump still king for fundraising, the fragmented media ecosystem
Technology is now inseparable from modern campaigning, and managing it well requires a new set of leadership skills.
AI worries persist despite lack of evidence, the new TikTok
That moment – right after a voter raises their hand – is one of the highest-intent opportunities your campaign will ever get.
ICE backlash breaks containment, influencer-driven narratives
Campaigns that understand how Instagram wants content to look and feel are the ones that break through.
New CTV ad platform, TX-Sen AI ad gimmick
