Sun Tzu's Advice For Campaigners Caitlin Huxley (Huxley Strategies)
"Let your great object be victory, not lengthy campaigns, which today is work smarter, not harder."
"Let your great object be victory, not lengthy campaigns, which today is work smarter, not harder."
An effective search ad, alongside organic SEO practices, gives your campaign an opportunity to connect with voters at the right moment.
If more and more members of the tech community decide to abandon the political market place, then you're abandoning the entire conversation the country continues to have every single election cycle. Except now it's happening without you."
Think of your YouTube video title as the subject line of an email more people will see it than watch the video.
Google Tag Manager (GTM) is a free and once installed easy to use tool every campaign should have on their website.
"You can get the center left and the hard right to agree on a lot of things, but you have to present it in a certain way. It can't be combative. And that's how I view a lot of conservative medias, is quite combative."
The policy debate is ongoing, but campaigners must confront the reality that voters are active users and getting political information from the platform.
"He could get in the day before the caucuses, because we don't print ballots in Iowa. We have blank sheets of paper. You write down your preference, you pass it in."
If a campaign is only sending text messages, theyre missing out on intentionally communicating with people who are significantly more likely to vote.
If you're interested in a career in politics, government, or public affairs, working on a campaign is the single best way to advance your career.
"I think it's a really good time for Americans to say, let's lean into AI as citizens to hold our representatives accountable and to make sure that what they say they actually do and what they do actually works."
Email signatures are an overlooked tool in your digital campaign arsenal, providing opportunities for branding and engagement.