"Suddenly there is this new standard where everybody has this tool and the new challenges not competing against each other with the tools, but competing with each other against the ideas of how to use it."
The more helpful your campaigns site is with relevant information and content, the more prominent it will appear in search results.
"What you want to know is whether this message will shift somebody's vote, not whether they think it's a good message."
The more specific and unique your brand is, the more effective it will be in moving supporters to action and driving voters to support you at the ballot.
"The key to undoing that skill and aversion problem is to build an ecosystem that is right wing friendly, heartland friendly, patriotism friendly."
Continuously analyzing and improving your conversion funnel is essential to building an effective digital campaign that drives supporters to take action.
I think you'll see political campaigns sort of leading the way, even in front of corporations in terms of how they're utilizing this technology because they've gotta take risks to win.
Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.
These technologies have the potential to revolutionize the way we work and communicate, with AI-powered tools that can automate tasks, generate content, and even mimic human behavior.
Everybody wants to get to streaming right now, and it's also the future of the business. If you are a TV buyer, the only way that you can hold onto the media budget long term is to own streaming.
"Not every donor prospect needs to receive every email, and that most especially applies to the major donors."
"Just imagine going to the Super Bowl and getting the playbook handed to you from the team that you're going up against. This is basically what the Democrats do."
