The policy debate is ongoing, but campaigners must confront the reality that voters are active users and getting political information from the platform.
![How The Iowa Caucuses Work [LIVE]](/content/images/size/w960/format/webp/2025/08/66982e02ddf05d3a13101772_650b3f289aef888ad040da83_iowa-map-event-jpeg.jpg)
"He could get in the day before the caucuses, because we don't print ballots in Iowa. We have blank sheets of paper. You write down your preference, you pass it in."
If a campaign is only sending text messages, theyre missing out on intentionally communicating with people who are significantly more likely to vote.
If you're interested in a career in politics, government, or public affairs, working on a campaign is the single best way to advance your career.
"I think it's a really good time for Americans to say, let's lean into AI as citizens to hold our representatives accountable and to make sure that what they say they actually do and what they do actually works."
Email signatures are an overlooked tool in your digital campaign arsenal, providing opportunities for branding and engagement.
"The podcast is a great outlet for a lot of this frustration, right? Now, finally, we have like an opportunity to be part of that conversation."
"It's infuriating because some of the best known biggest publishers are really doing everything they can to discourage political advertising."
In order to ask the right questions and get the answers you need, its important to familiarize yourself with these terms and acronyms.
"You could come out with a logo, the designers are like, oh my gosh. And it just falls flat with voters. You're not designing for designers, you're designing for voters."
Effective digital content that can navigate the approval process with minimal headaches is possible, provided there's open communication across teams, silos, and consultants.
"If you're not writing with short paragraphs, what are we even doing here? Most people are going to read these on their phones. You want to write it so that it's easy to read, easier to skip."
