How To Choose The Right Technology For Your Campaign
The goal isn’t to find the most advanced tool on the market—it’s to choose the technology that will actually help your campaign win.
2 min read
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How WinRed Has Transformed Grassroots Fundraising
Audio ads underutilized, "edit" culture
2 min read
The WinRed Effect: Six Years of GOP Fundraising Revolution
The "WinRed Effect" report reveals stunning shifts in donor behavior, from smaller gifts given more frequently to massive growth in down-ballot digital programs.
2 min read
Tap Into The Power of Supporter Generated Content
Supporter-generated content isn’t a gimmick—it’s one of the most effective tools a campaign can deploy.
3 min read
Social Media's flaw isn't the algorithm
AdImpact's annual predictions, can AI save polling?
2 min read
5 Alternatives To a Campaign Launch Video
If you don’t have the audience or distribution budget, campaign launch videos may not be effective.
2 min read
Dem Influencers' Secret Payday
Jaime Harrison's Substack spam, inside AOC's fundraising machine
2 min read
Blocked Messages: The iOS 26 and Gmail Problem
Political campaigns rely on email and text messaging as their most important channels for reaching donors. But what happens when the platforms that control those inboxes and phones make it harder for your messages to get through?
7 min read
How To Make The Most Of Training
Real growth happens when you prepare beforehand, engage actively during, and apply what you’ve learned afterward.
3 min read
iOS-pocalypse averted?
Regulations.gov API goes dark, inside Gavin Newsom's trolling
2 min read
Time for the Political World to Play Catch-Up
Unless you think the most sophisticated commercial advertisers in the world are wrong, the political industry has to ask: What are we doing?
3 min read
Unstructured Data, Structured Insights: AI Tools for Campaign Analysis
"What if we take off this restriction, what are people going to say is their most important issue?"