How Online Is Too Online For Candidates?
Vivek logs off, Trump's creator
Vivek logs off, Trump's creator
In this episode of the Campaign Trend Podcast, Eric Wilson talks with John Link, Senior Vice President of Data at Ad Impact, to unpack what’s behind the eye-popping projections in Ad Impact’s 2025–2026 Political Projections Report.
Short-form video now sits at the center of how voters experience social media, but it demands a different creative muscle than campaigns are used to flexing.
Unsurprisingly, AI dominated the list. Interest in podcasts and influencer-style content followed close behind, alongside a timely reminder that cybersecurity risks often come down to people, not just technology.
More AI influence studies, Dems build ad network
Campaigns that adapt to the new rules—and respect the people on the other side of the screen—will continue to see results.
When supporters feel heard quickly and clearly, they stay engaged.
Advertising “Cord Nevers” and Disengaged Voters Are Key To Winning In 2026 Center for Campaign Innovation “Streaming has become the dominant way voters access live content, with half of Virginians
A campaign email address isn’t just a detail. It’s a credibility marker.
Inside fandom culture, Trump's fundraising spree
In this episode of the Campaign Trend Podcast, Eric Wilson chats with Makena Kelly, senior writer at WIRED, to unpack one of the most intriguing dynamics shaping political behavior today: the rise of online fandom as a force in electoral politics.
If you want higher-performing posts, you need to treat comments as part of your content strategy instead of an afterthought.