"My only experience ever with political campaigns was one Saturday in New Hampshire where I volunteered to go up with the Harvard Republican Club and knock doors for a day. It opened my eyes to this new opportunity for where technology and entrepreneurship we see in Silicon Valley hadn't really perm
A Start Here page should be an essential part of modern campaign websites.
Facebook, Twitter, and other social networks are the most popular websites and apps in the world and they give you free real estate on your profile.
It's back to school time and whether you still have nightmares about missing class or not, it's a good time to evaluate your digital campaign.
"When you make the jump from operative to entrepreneur, you have to understand that your objectives are aligned with your clients' but they are not identical."
Most of online fundraising is simply tactical and any candidate can build a successful online fundraising program.
Mail Privacy Protection will pre-fetch all images in an email, including the invisible pixels email marketing platforms use to measure an open.
More voters than ever before know how to use QR codes when they see them.
Email, social media, and the web are inseparable from modern campaigning.
The internet has made it possible for anyone to build a community around compelling content and voters expect the same from their politicians.
The right CRM for your political campaign is the one you and your team will actually use. The software is only as good as the data it retains.
Rather than simply checking the box with a basic Issues page, savvy campaigns will think strategically about the value they can generate and capture with their issue and policy content.
