Your website is your campaigns home base for all digital marketing. The address the URL you pick for that base is an important decisions.
It should stay the same for the entire election and be consistent across all of your print materials.
Here are some keys to choosing the right domain name for your campaign.
The Candidates Name
The candidates name is what appears on the ballot and is the best choice. Dont worry if its hard to spell most website discovery is happening through platforms like Facebook and Google Search, which has autocomplete.
Having the candidates name in the URL also boosts your websites appearance in online search results.
.COM is best
The .COM extension is the most trusted and familiar option. You can use .ORG if you cant get the .COM, but other choices should be avoided.
Use Your State If You Need
If your name isnt available, consider adding in the state abbreviation. This keeps it short but unique.
Avoid Using The Office
If you change what youre running for or run for higher office in the future, being hampered with an office or district number undoes all of your work branding and building backlinks..
Ignore The Trolls
You can go broke buying every variation of your name or campaign. And the trolls will still come up with something. This is dumb and theres nothing you can do about it. Unfortunately, reporters (and some operatives) still think this tactic is funny or clever.
In digital campaigning, as with real estate, its all about location, location, location. Your domain name should never be an afterthought because its the address of your digital HQ.