Advertising
Meta to extend block on new election ads past voting day
Axios
"This cycle, Meta isn't banning all political ads after the polls closed, but new political ads won't be allowed until after Meta informs ad partners that the restriction has been lifted in the days following the election."
Political Experts Often Struggle to Predict Which Messages Will Persuade Voters
Campaign Trend
"The study found that both political professionals and laypeople performed only slightly better than chance at predicting which messages would persuade voters. Surprisingly, practitioners—regardless of experience, issue expertise, or political alignment—did not significantly outperform the general public."
Campaigns
Donald Trump's Win Cements a New Era for Campaigning Online
Wired
"Over the final stretch of the 2024 campaign cycle, Trump went on a grand tour of podcast interviews, appearing alongside these popular influencers, streamers, and podcast hosts, and, perhaps more importantly, in front of their predominantly young male audiences. One of the Trump campaign’s most promising strategies, they believed, was to drive up the margins with medium and low propensity male voters."
The Internet is More Real than Real Life
Infinite Scroll
"To compete in modern politics you must be fighting in online spaces. It’s more important to win Joe Rogan than it is to win James Mattis. It’s more important to get your hashtags trending than to knock on doors. Social media is now more real than real life, and the politicians who recognize that are the ones who will win."
Data
Voted in America? This Site Doxed You
404 Media
"Voting rolls are public records, and ways to more readily access them are not new. But during a time of intense division, political violence, or even the broader threat of data being used to dox or harass anyone, sites like VoteRef turn a vital part of the democratic process—simply voting—into a security and privacy threat."
Fundraising
I Replied ‘Stop’ to a Political Text Message. I Got 100 More.
Wall Street Journal
"You can get a spam filter from Apple’s App Store. On Saturday morning I installed Stop Donation Spam and paid the $10-a-year subscription. Life instantly improved. Now, nearly all the texts go straight into a Junk folder."
- Stop Donation Spam (StopDonationSpam.com)
Harris keeps bringing in new money as Trump struggles to grow his donor base
Politico
"Harris has significantly expanded on Biden's donor numbers, while Trump actually slightly lags his own numbers from four years ago. Today, the Biden-turned-Harris campaign has more than 2.4 times the number of donors as the Trump campaign — a gap of nearly 4.3 million funders."
Social Media
‘Like, seriously, go vote’: Influencers are getting paid to court your vote
Fast Company
"During the course of the 2024 election campaign, both parties have indeed increasingly turned to podcasters, influencers, and other internet personalities to try and meet their huge, engaged followings where they’re at."
US presidential election statistics: 2024 social media data
HootSuite
"According to our analysis, keywords related to Donald Trump generated nearly 50% more results than those related to Kamala Harris. To visualize, that’s almost 3 posts mentioning Trump for every 2 posts mentioning Harris."
TikTok Tactics: 2024 US Candidates Dance Around Security Risks
German Marshall Fund
"In the 2024 general elections, 27% of House, Senate, gubernatorial, and secretary of state candidates are using TikTok to interact with voters, increase their reach, and advocate for policy ideas—up from 23% of candidates who used the platform in the 2022 midterm elections. At the same time, Americans’ weekly TikTok usage grew by 10%."
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