Learn Test Optimize is now the Campaign Trend Rundown. Read more about this transition on our new website here.
Campaigns
Kamala Harris’ Campaign Is a Windfall for Influencers
Wired
"The KamalaHQ account on TikTok quintupled in followers within the first week, the campaign tells WIRED, and the new Harris-focused content received 232 million views and more than 33 million likes. This far surpassed Trump’s total like count: As of publication, Trump’s account has nearly 30 million total likes, compared to Harris’ 60 million."
Democratic convention will host hundreds of online influencers
Washington Post
"Online creators attending the convention will be able to use dedicated work spaces at Chicago’s United Center and have access to party surrogates, similar to traditional media in attendance. Credentialed creators will also be able to capture content at related events throughout the city, such as third-party panel discussions, bringing their audiences along for the ride."
The self-proclaimed GOAT of cybersquatting sold HarrisWalz.com for $15k
NPR
"Within hours of the Walz announcement, someone else had purchased the site at asking price. Eche described the anonymous buyer as a Harris supporter who didn't want a repeat of what happened in 2016."
Design
That boring new Harris-Walz logo? It's actually pretty historic
Fast Company
"The new Harris-Walz logo, on the other hand, visually communicates a fresh start. Though it doesn’t use the exact fonts from Harris’s 2020 logo, the tall lettering is a callback to her earlier campaign as well as a nod to Chisholm’s historic run."
Social Media
Truth Social Traffic Nosedives for Third Straight Month
The Righting
"The Donald Trump-controlled Truth Social platform recorded its third straight month of declining traffic. Truth Social attracted 2,112,000 unique visitors, down 38% compared to June 2023 when the site generated 3,407,000 unique visitors."
Technology
Secretaries of state urge Elon Musk to fix AI chatbot spreading election misinformation on X
Associated Press
"Grok continued to repeat the false information for 10 days before it was corrected, the secretaries said."
A Peek Inside Our 2024 Pipeline: A Sustained Focus on Diverse Media, AI for Liberation, Emerging EdTech Solutions & More
New Media Ventures
"We’ve watched as long standing technology tools like NGP VAN, Nation Builder, etc., have failed to meet the needs of the progressive movement. We’ve even funded alternatives, like Openfield. This season we saw a rise in tools that are hoping to replace old players in the space - these companies made up 10% of our diligence stage."
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