What An Owned Media Audience Is And Why Your Campaign Needs One
A fully owned media audience means you control the content, the data, and the distribution.
1 min read
Best Practices
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Digital Advertising Metrics Explained For Political Campaigners
When you gain appreciation for the terminology, youll be able to look for the metrics that matter and disregard those that dont.
3 min read
How To Design An Effective Campaign Logo
From social media to yard signs and TV ads to direct mail, more voters are seeing your campaigns logo more often.
2 min read
![Inside Tom Cotton for Senate's Campaign Website Redesign [Interview]](/content/images/size/w960/format/webp/2025/08/6696b954e72db74d42a9de00_cotton-website-redesign-jpeg.jpg)
Inside Tom Cotton for Senate's Campaign Website Redesign [Interview]
Brandon Howell (Repubclick) and Stewart Crew (Move Strategic) share their insights and lessons learned from redesigning Senator Tom Cotton's campaign website.
3 min read
How To Decode Your Campaign's Digital Advertising Report
Most ad reports are nothing more than a deluge of data generated from a reporting platform and fail to deliver the insights a campaign needs.
2 min read
7 Digital Functions Every Campaign Needs To Fulfill
In politics, digital can mean lots of different things depending on who you talk to or what an organizations objectives are.
2 min read
Use Slack Better On Your Campaign With These 9 Tips
Slack is the perfect tool for keeping your entire team campaign in touch and more.
3 min read
Don't Be Surprised By A Special Election
Here are preparations you can make now, before opportunity knocks.
1 min read
![Lessons Learned From The Meh Election [Interview]](/content/images/size/w960/format/webp/2025/08/6696b954eaf09cd4fa4892d6_meh-election-jpeg.jpg)
Lessons Learned From The Meh Election [Interview]
An interview with Annie Moore, former Digital Director for the Republican State Leadership Committee.
2 min read
Give Back: Activate Your Supporter Community For The Holidays
Now that the election is over, it's more important than ever to keep your supporters engaged.
2 min read
Selling Success: What To Include (And Leave Out) For Your Post-Election Report
Creating a post-election report is a great way to share the success of your digital campaign with decision makers.
2 min read
A Practical Guide to Organizing and Saving Your Campaigns Data After The Election
The data you generated is an incredibly valuable asset.
1 min read