How To Use Google Tag Manager On Your Campaign Website
Google Tag Manager (GTM) is a free and once installed easy to use tool every campaign should have on their website.
2 min read
Best Practices
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How To Get Started Using TikTok For Your Campaign
The policy debate is ongoing, but campaigners must confront the reality that voters are active users and getting political information from the platform.
2 min read
How To Reach Un-Textable Voters
If a campaign is only sending text messages, theyre missing out on intentionally communicating with people who are significantly more likely to vote.
3 min read
7 Reasons To Go Work On A Campaign This Cycle
If you're interested in a career in politics, government, or public affairs, working on a campaign is the single best way to advance your career.
4 min read
How to Create a Winning Email Signature for Your Political Campaign
Email signatures are an overlooked tool in your digital campaign arsenal, providing opportunities for branding and engagement.
2 min read
14 Programmatic Advertising Terms Campaigners Need To Know
In order to ask the right questions and get the answers you need, its important to familiarize yourself with these terms and acronyms.
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How To Ensure Good Ideas Survive The Approvals Process
Effective digital content that can navigate the approval process with minimal headaches is possible, provided there's open communication across teams, silos, and consultants.
2 min read
![What Your Campaign Should Do About Instagram Threads [July 2023]](/content/images/size/w960/format/webp/2025/08/6696b957f592e1ffb81bbc7f_threads-campaigns-jpeg.jpg)
What Your Campaign Should Do About Instagram Threads [July 2023]
Unless your campaign already has a meaningful following on Instagram, its focus should be on the main Facebook app where 52% of voters login every day.
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6 Ways Anyone Can Use Artificial Intelligence For Their Political Campaign
Campaigners should start experimenting now to figure out how to incorporate ChatGPT and similar applications into creating content, gaining insights, and analyzing data.
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How To Use LinkedIn For Your Campaign
The key is providing valuable and informative content related to professional topics.
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Search Engine Optimization Explained For Your Political Campaign
The more helpful your campaigns site is with relevant information and content, the more prominent it will appear in search results.
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Five Ways To Brand Your Campaign Beyond A Logo
The more specific and unique your brand is, the more effective it will be in moving supporters to action and driving voters to support you at the ballot.
2 min read