The ROI of Political Design Shane Helm
"We're always designing for the voter, right? It's about getting the response from the voter."
1 min read
Podcast
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How Corporate America Learned to Navigate Trump 2.0
"I've had more CEOs and clients go to the White House in the last 6 months than I had in the previous 6 years."
1 min read
Influencer Marketing in Political Campaigns
"It could be a teacher, a veteran, a small business owner, a mom. Influencers are huge out there in this space right now."
1 min read
The Risks of Rushing to Regulate AI
"The impact of the deep fake wave and the impact of AI in the elections in 2024 was hugely overblown."
1 min read
Navigating Complex Media Buys
"You need precision for specific campaigns for specific reasons, and you need more reach and more overlap for other types of campaigns."
How Capitol Hill Staff Get News
"You cannot understand electoral politics in this country without understanding the business of politics. And the same is true of Capitol Hill."
How Campaigns Can Actually Use AI
"If you really need to get a campaign or an ad out on a super local level and you're running for city council that previously wasn't available to you. And so that's what AI is enabling."
Inside Senator Dave McCormick's Winning Campaign
"We're thinking like old Republicans used to think the new Republican party, unregistered voters are our people."
How To Build A Campaign Volunteer Training Program
"If you've got good people who want to help, it is really a disservice to everyone if you don't work to train them."
Inside the Podcast Election with Stephen Aaron
"There's a severe lack of trust between low propensity voters and the whole electoral process."
1 min read
The State of Digital Fundraising Mike Hahn
"We're entering the end of an era and beginning of a new era."
1 min read
Calling Races On Election Night
"We need to see the votes. In fact, we're fervently or fiercely against anecdotal evidence when we look and call races."