
Navigating Complex Media Buys
"You need precision for specific campaigns for specific reasons, and you need more reach and more overlap for other types of campaigns."
"You need precision for specific campaigns for specific reasons, and you need more reach and more overlap for other types of campaigns."
"You cannot understand electoral politics in this country without understanding the business of politics. And the same is true of Capitol Hill."
"If you really need to get a campaign or an ad out on a super local level and you're running for city council that previously wasn't available to you. And so that's what AI is enabling."
"We're thinking like old Republicans used to think the new Republican party, unregistered voters are our people."
"The biggest mistake nominees make is lack of preparation."
"If you've got good people who want to help, it is really a disservice to everyone if you don't work to train them."
"There's a severe lack of trust between low propensity voters and the whole electoral process."
"We're entering the end of an era and beginning of a new era."
"We need to see the votes. In fact, we're fervently or fiercely against anecdotal evidence when we look and call races."
"For someone who is looking at state legislative districts, I love internal polling because there's no such thing as state legislative district public polling."
"Republicans are losing because we're losing the early vote and that has to change."
"Platforms can run from politics, but they can't hide."