Inside A Modern Campaign Ground Game Jon Seaton (Camelback Strategy Group)
"Oftentimes our canvassers are as close to a candidate as any voter will ever get."
1 min read
Podcast
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Experimentation Makes TV Ads More Effective David Broockman (UC Berkeley)
"In a world where it's kind of hard to predict what works, but it is the case that some things work better than others, that really kind of underscores the value of doing this kind of experimentation."
How Campaigns Can Tap into the Creator Economy Kurt Luidhardt (Prosper Group)
"Somewhere between 2012 and 2024 data has eaten up creative."
1 min read
The Origin of Dimpled Chads Patrick Wohl (Down Ballot)
"The next time someone tells you local politics is uninteresting or inconsequential you can point them to this case."
Rules Of The Road For AI In Political Ads Scott Brennen (University of North Carolina)
"Public policy should promote learning about generative AI."
1 min read
A TikTok-fueled Victory In New Zealand Sean Topham (Topham Guerin)
"TikTok was THE most important decision we made."
1 min read
PoliSci for Campaigners Bob Maranto (University of Arkansas)
"If every political scientist in the planet died tomorrow, really only our loved ones would grieve."
AI For President Robert Moran (Lincoln 2.0)
"It's a weird future, but it is something that I think we'll experience."
The Future Of Online Fundraising Ryan Lyk (WinRed)
"What we've seen in our testing is that personalization works. When you are tailoring content for what that person cares about, you're going to get better results."
1 min read
Metrics and Innovation in Political Recruitment Sylvie Légère (Candidate Pathways)
"These local races, it's a dog fight in the gutter, and you need to be liked, and you need to be known, and you cannot just be a barking dog showing up and pointing to everything that's wrong. You need to have shown that you could be a team player."
Sun Tzu's Advice For Campaigners Caitlin Huxley (Huxley Strategies)
"Let your great object be victory, not lengthy campaigns, which today is work smarter, not harder."
1 min read
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The Politics Of Programmatic Advertising [LIVE]
If more and more members of the tech community decide to abandon the political market place, then you're abandoning the entire conversation the country continues to have every single election cycle. Except now it's happening without you."
1 min read