If your campaign is giving TikTok a second look now, this post will break down the key features, some best practices, and tips for creating content that resonates on the platform.
Instagram's decision to limit the organic reach of political content presents new challenges for campaigns and advocacy organizations.
As more of our interactions with voters move online to platforms like Facebook, its important that we make it a pleasant space to be involved in.
The photos you post on social media tell the story of your campaign so its important to get it right. Following these tips will have you on your way.
The policy debate is ongoing, but campaigners must confront the reality that voters are active users and getting political information from the platform.
![What Your Campaign Should Do About Instagram Threads [July 2023]](/content/images/size/w960/format/webp/2025/08/6696b957f592e1ffb81bbc7f_threads-campaigns-jpeg.jpg)
Unless your campaign already has a meaningful following on Instagram, its focus should be on the main Facebook app where 52% of voters login every day.
The key is providing valuable and informative content related to professional topics.
The good news for campaigns with tight budgets, not much staff, and even less time, is these videos dont need much editing and can be used on multiple platforms at once.
Now is the time to map out your digital content calendar for the final stretch.
Social media platform changes come and go, but the fundamentals of digital campaigning are the same. Dont panic and stick to the plan.
Social media is mission-critical for campaigns and in order to use it effectively, you must engage with comments the good, the bad, and the ugly.
Recent changes in how Facebook advertising works have had a negative impact on how political campaigns have typically used the platform
