How To Write An Effective Bio For Your Campaign Website
Your website biography correlates with electoral performance in measurable ways tied to length, structure, and narrative discipline.
Your website biography correlates with electoral performance in measurable ways tied to length, structure, and narrative discipline.
From content strategies to design choices, our review highlights how campaigns are using their websites to inform, engage, and mobilize voters effectively.
Ensure your campaign website is a trusted source for voting information.
Combined with other strategies for ranking higher on Google, including paid ads, writing helpful content that seeks to answer thoughtfully a voters question will ensure that your campaigns website becomes a trusted, easy to find source of information for voters.
Google Tag Manager (GTM) is a free and once installed easy to use tool every campaign should have on their website.
The more helpful your campaigns site is with relevant information and content, the more prominent it will appear in search results.
How you build your landing page has a significant impact on how effective it is at driving conversions.
Brandon Howell (Repubclick) and Stewart Crew (Move Strategic) share their insights and lessons learned from redesigning Senator Tom Cotton's campaign website.
As a rule of thumb, the shorter the domain the easier it is to remember and type without mistakes.
Because the results page is calculated programmatically, there's no human editor to appeal to and Google wont remove a site.
Don't get scared away by the jargon surrounding your campaign website. If you don't understand a term or strategy, ask questions!
In digital campaigning, as with real estate, it's all about location, location, location.