As 2025 draws to a close and we look ahead to the 2026 midterms, we’re taking a moment to look back at the Best Practice articles that resonated most with Campaign Trend readers this year.
Unsurprisingly, AI dominated the list. Interest in podcasts and influencer-style content followed close behind, alongside a timely reminder that cybersecurity risks often come down to people, not just technology.
Here are the five most-viewed Best Practice articles of 2025.
What Google’s Zero-Click AI Results Mean for Campaigns
September
In 2025, most Google searches ended without a click, as users relied on AI-generated summaries instead. For campaigns, that shift means less website traffic, fewer opportunities to capture supporter data, and a fundamental change in how campaign websites need to function.
What Campaigners Need To Know About Writing For AI
May
As more voters turn to AI tools instead of traditional search to learn about candidates, writing for inclusion in AI-generated answers has become essential. Structure, tone, and answer intent now matter as much – if not more – than traditional SEO tactics.
How To Be An Effective Podcast Guest
April
Campaign interest in podcasts surged after 2024’s “Podcast Election,” but being a strong podcast guest requires a different skill set than traditional media. Knowing the show, preparing a story bank, and answering questions directly are key to making the most of long-form conversations.
What Is a Campaign War Room X Account?
November
Following the success of Trump’s campaign (and White House) war room accounts on X, these rapid-response channels have become must-have tools for statewide candidates. This article breaks down what they are, how they work, and why they matter.
Are You the Weak Link?
March
Campaigns continue to take cybersecurity more seriously, but individual staffers and consultants often remain the biggest vulnerability. This piece looks at how everyday behaviors can expose campaigns to risk—and what professionals should do to protect themselves and their clients.