Advertising
How can you leverage video consumption data for text and mail?
Impressions to Ballots
“14% of persuadable voters nationwide see no ads on the TV screen. This includes a portion of the 47M Americans who watch streaming but pay to remove ads.”
Campaigns
Can a social media post nullify your vote? Indiana recount tests obscure law
IndyStar
“A Trump-backed state senate candidate is still fighting to win a tight election by making an unusual legal claim that voters’ social media posts exposed that they voted illegally under an obscure state law.”
The data center backlash crashes into the midterms
Chaotic Era
“Seven out of ten Americans now oppose data center construction near where they live, according to Gallup polling conducted in March, with 75% of Democrats and 63% of Republicans expressing strong or moderate opposition.”
How Much of Data-Center Activism Is Really AI Slop?
The Atlantic
“An anti-AI AI post is set up to get tons of engagement because people will comment and share approvingly when they’re fooled, and they’ll comment and share angrily when they’re not.”
Content
How does access work now?
Columbia Journalism Review
“Publicists and guests are learning that the things that they say and do on podcasts can have an almost bigger effect than interviews they give to the New York Times or the Wall Street Journal, because if they say something salacious, it gets clipped and millions of people see it almost instantly.”
Data
Can AI “Digital Twins” Replace Human Survey Respondents?
Verasight
“Going from 500 to 5,000 agents barely changed the error, from 6.8 to 6.7 points. The problem is the model itself, and a bigger sample doesn’t fix it.”
Disinformation
Think the media’s biased against you? You probably think misinformation is too
Nieman Lab
“As with the news media, people tend to believe that misinformation disproportionately targets their side: 49.6% said their preferred party was at least somewhat ‘particularly targeted’ by misinformation, versus only 21.5% who said that it wasn’t.”
Fundraising
House Republicans Ramp Up Pressure on ActBlue Board Members
Campaigns & Elections
“Last week, after Texas Attorney General Ken Paxton clinched the state’s Republican Senate nomination, ActBlue reportedly recorded its second-largest fundraising day of the second quarter of 2026, processing $10.4 million in donations – some 62 percent above May’s daily average.”
Social Media
Creators are Challenging the Influence of Advocacy Groups
M+R
“Meanwhile, 270 creator accounts made up more than half the list of the top 500 most influential accounts.”
Stop Thinking About Persuasion. Start With The Bedrock Approach.
Josh Klemons
“Social media is replacing television. And just like in television, there’s the shows you tune-in to watch and there’s the commercials you suffer through. Stop making commercials. Be the show.”
Technology
New opportunities, control and insights for website owners
Google
“AI Overviews now has over 2.5 billion monthly active users, while AI Mode has surpassed one billion monthly users.”
What Campaign Professionals Told Us About AI in Politics
Anchor Change
“Claude is the dominant choice among Democrats — 82% use it, compared to 58% of Republicans. ChatGPT runs the other direction: 74% of Republicans, 43% of Democrats.”