This strategy works especially well for single-voter households, where voters are less likely to have made a plan already.

Political ads slip by TikTok, the design trend sweeping campaigns

Staying informed and implementing preventative measures is essential to safeguarding your campaign’s integrity and success.

The study revealed that messages emphasizing partisan identity significantly boosted campaign donations, especially among individuals who had donated before.

AI polling, new GOTV tech

After months of anticipation, it’s easy to overlook the technical aspects of your digital campaign.

@KamalaHQ gets fact checked, platform politics

A new platform from the RNC offers best-in-class GOTV tools.

By embedding strong counter-messages directly into replicas of misleading communications, campaigns can create lasting recall of those counter-messages whenever voters see the original ad.

72% of respondents said they continue to receive fundraising messages even after unsubscribing