9 Digital Marketing Statistics Every Campaigner Needs To Know
Email, social media, and the web are inseparable from modern campaigning.
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Create Winning Digital Content By Documenting Your Campaign Journey
The internet has made it possible for anyone to build a community around compelling content and voters expect the same from their politicians.
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The 5 Best CRMs for Political Campaigns
The right CRM for your political campaign is the one you and your team will actually use. The software is only as good as the data it retains.
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How to Write Campaign Issues Pages That Help Inform Voters
Rather than simply checking the box with a basic Issues page, savvy campaigns will think strategically about the value they can generate and capture with their issue and policy content.
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Creating a Winning About Page For Your Campaign Website
Your campaign's About page is the foundation of an effective website. It will attract more organic traffic than just about any other page including those you push on email, social media, and with ads.
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How To Get The Most From Your Campaign Launch Video
Announcing your campaign is one of the only times youll be in control of timing. After that, it's deadlines, breaking news, and your opponents setting the agenda.
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5 Steps To Create (And Get) Value On Twitter For Your Campaign
Twitter is an incredibly valuable tool for campaigns that use it well, but it rewards users that contribute rather than extract value. Follow these strategies for getting the most out of Twitter for your campaign.
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Reach Voters Via Podcasts And YouTube As A Guest
Content creators behind podcasts and YouTube videos are always seeking guests to provide value for their audience. Borrowing an audience is the right move when you dont have the bandwidth to create your own content.
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Always Collect These 4 Data Points From Your Campaigns Supporters
First party data is information collected from a direct relationship with your supporter. The supporter is the one providing you with the data and giving you permission to use it.
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What Apples No Tracking Setting Means for Campaigns
Early data shows that 96% of users in the U.S. are opting out of tracking. Heres what that might mean for political advertisers and what you should do about it:
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5 Questions To Ask When Hiring A Digital Agency For Your Campaign
Your digital campaign consultant or agency is a critical partner and finding the right one is a big decision. These questions can help you get the best fit possible.
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Use These 26 Words In Your Campaigns Fundraising Emails To Get More Donations
By using these conversion words and phrases in your email copy, youll maximize the number of donations you receive from supporters.
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