Does Your Campaign Need Social Listening Software?
In politics, data about voters opinions is critical and millions of dollars are spent every year on polling, modeling, and voter ID work.
2 min read
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4 Ways to Keep Donors Engaged Through 2021 (Without Asking for Money)
The single most important thing for maintaining your online donor relationships is maintaining high email deliverability through a good sender reputation.
2 min read
Four Social Media Metrics That Actually Matter to Your Campaign
As with any marketing effort, its essential with social media that you articulate the key performance indicators for your campaign.
2 min read
6 New Years Resolutions for Digital Campaigners in 2021
A new year means a new start and while youve probably adopted some resolutions personally, take the time to consider opportunities for professional self-improvement.
2 min read
Four Post-Campaign Metrics to Review
Nows the time to take a step back and discover key lessons for your next campaign.
2 min read
Launching Your Campaign Online: Best Articles and Resources
Getting your launch right especially online is essential for your campaign.
1 min read
Dont Hoard Your Email List if You Want it to Grow
Here are three ways your campaign can grow your email list through list sharing.
3 min read
Why You Need A Political Professional Network and How To Build One
The broader your network, the more opportunities youll create for yourself.
3 min read
Prepare Your Digital Campaign for Post-Election
You cannot simply ignore your digital campaign and dust it off two years from now.
3 min read
How to Survive Election Day
Election Day marks the period on the end of the sentence that is a campaign. As a political professional, you must keep that fact in context.
2 min read
Build Your Digital Campaign Get Out the Vote Plan
The only way to survive the chaos of get out the vote (GOTV) is to have a plan so your energy is spent executing, not deciding or debating (or worse, panicking).
2 min read
Writing Google Search Ads That Catch Voters Attention
In the final weeks before an election, campaigns should devote significant budget to Google Search ads as voters turn to the search engine for last-minute research.
3 min read