A poorly chosen domain name, a weak website, or missing email capture in Q1 may seem small, but by Election Day, they’ve shaped who finds you, who supports you, and who shows up.
A war room account is a dedicated campaign channel that allows your team to operate at the pace of online conversation.
Campaigns are no longer just about candidates. They’re about the people who power them.
Creative fatigue is unavoidable but manageable.
AI is great at efficiency but terrible at authenticity.
The answer depends on your goals and how you work.
In an era when voters are already drowning in fragmented media, one believable fake can cause real damage.
Launch day earns attention. The weeks and months after build power.
Create content that Google itself wants to feature.
The goal isn’t to find the most advanced tool on the market—it’s to choose the technology that will actually help your campaign win.
Supporter-generated content isn’t a gimmick—it’s one of the most effective tools a campaign can deploy.
If you don’t have the audience or distribution budget, campaign launch videos may not be effective.
