Your welcome email is not just a courtesy message confirming a subscription. It sets the tone for your entire digital relationship.
Technology is now inseparable from modern campaigning, and managing it well requires a new set of leadership skills.
That moment – right after a voter raises their hand – is one of the highest-intent opportunities your campaign will ever get.
Campaigns that understand how Instagram wants content to look and feel are the ones that break through.
The analogy of AI as intern is a helpful one. There are moments in a campaign where you absolutely wouldn’t bring an intern into the room.
Election years don’t reward last-minute scrambles. They reward campaigns that quietly clean up their fundamentals early.
Short-form video now sits at the center of how voters experience social media, but it demands a different creative muscle than campaigns are used to flexing.
Unsurprisingly, AI dominated the list. Interest in podcasts and influencer-style content followed close behind, alongside a timely reminder that cybersecurity risks often come down to people, not just technology.
When supporters feel heard quickly and clearly, they stay engaged.
A campaign email address isn’t just a detail. It’s a credibility marker.
If you want higher-performing posts, you need to treat comments as part of your content strategy instead of an afterthought.
A poorly chosen domain name, a weak website, or missing email capture in Q1 may seem small, but by Election Day, they’ve shaped who finds you, who supports you, and who shows up.
