What Google’s Zero-Click AI Results Mean for Campaigns
Create content that Google itself wants to feature.
3 min read
Best Practices
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How To Choose The Right Technology For Your Campaign
The goal isn’t to find the most advanced tool on the market—it’s to choose the technology that will actually help your campaign win.
2 min read
Tap Into The Power of Supporter Generated Content
Supporter-generated content isn’t a gimmick—it’s one of the most effective tools a campaign can deploy.
3 min read
5 Alternatives To a Campaign Launch Video
If you don’t have the audience or distribution budget, campaign launch videos may not be effective.
2 min read
How To Make The Most Of Training
Real growth happens when you prepare beforehand, engage actively during, and apply what you’ve learned afterward.
3 min read
Early Digital Campaign Mistakes Candidates Can't Afford to Make
Your campaign launch is your first impression – avoid these common digital mistakes that cost you votes from day one.
3 min read
Getting Supporters To Save Your Campaign's Phone Number
New iPhone updates will silence texts from unknown numbers. Make sure your campaign stays visible.
1 min read
How To Make AI Write In Your Candidate's Voice
Using AI to write for your campaign is a must if you want to keep up with the demands of email, social media, and communications, but if you don't train it on your candidates voice, the results will be bland and generic.
2 min read
A Digital Marketing Glossary for Campaigners
A rundown of some frequently used terms, what they mean and why they matter to you.
3 min read
How To Get Better Responses From AI
Do you ever find yourself disappointed with the responses from AI tools like ChatGPT, Gemini, or Claude?
2 min read
What Campaigners Should Do Now That Social Media Algorithms Penalize Posts With Links
Facebook and X now favor posts that keep people on-platform.
2 min read
Avoid Expensive (and Embarrassing) Mistakes With This Facebook Ads Checklist
The Facebook ads algorithm is ruthlessly efficient at spending your budget exactly as you instruct it.
2 min read