Short-form video now sits at the center of how voters experience social media, but it demands a different creative muscle than campaigns are used to flexing.
Unsurprisingly, AI dominated the list. Interest in podcasts and influencer-style content followed close behind, alongside a timely reminder that cybersecurity risks often come down to people, not just technology.
When supporters feel heard quickly and clearly, they stay engaged.
A campaign email address isn’t just a detail. It’s a credibility marker.
If you want higher-performing posts, you need to treat comments as part of your content strategy instead of an afterthought.
A poorly chosen domain name, a weak website, or missing email capture in Q1 may seem small, but by Election Day, they’ve shaped who finds you, who supports you, and who shows up.
A war room account is a dedicated campaign channel that allows your team to operate at the pace of online conversation.
Campaigns are no longer just about candidates. They’re about the people who power them.
Creative fatigue is unavoidable but manageable.
AI is great at efficiency but terrible at authenticity.
The answer depends on your goals and how you work.
In an era when voters are already drowning in fragmented media, one believable fake can cause real damage.
