Incorporating Props & Symbols Into TV Ads Casey Phillips (Hereford Agency)
"My brain works in very weird ways. Number one is that when a script comes, I can't get to the laptop fast enough."
"My brain works in very weird ways. Number one is that when a script comes, I can't get to the laptop fast enough."
"Once someone sent a message to their lawmakers on this issue, they cared about they're, bought in and they were much more likely to then donate to the organization than if they'd just been asked directly for a hard solicitation."
"Even the candidates who don't win end up with positive impressions among voters that lets them run for future offices."
"They were focused on building a data operation for the party. And that's kind of what led to the Data Trust in how we operate. You know, we are an entity and again, a utility for the party and not just for one candidate or one individual."
"Training works and the number of effectively trained activists on your side directly contributes to your success."
"We are nonpartisan and we mean it. We have integrity around it."
"When the cancel culture mob comes for you, they don't want you to just lose your job temporarily. They want to make sure you are destroyed for life."
"People are visual. You have to pierce the heart, then move the mind. To do that it's emotion based."
"We had a more comprehensive picture of the Ohio primary electorate than any other campaign in the state in history."
"Data in the car, hopefully in your passenger seat, but not necessarily the driver's seat."
"My only experience ever with political campaigns was one Saturday in New Hampshire where I volunteered to go up with the Harvard Republican Club and knock doors for a day. It opened my eyes to this new opportunity for where technology and entrepreneurship we see in Silicon Valley hadn't really perm
"When you make the jump from operative to entrepreneur, you have to understand that your objectives are aligned with your clients' but they are not identical."