Understanding the fundamentals of political polling is essential for anyone working on a campaign.

Research shows that voters with a detailed plan to vote are 4.1 percentage points more likely to turn out.

Staying informed and implementing preventative measures is essential to safeguarding your campaign’s integrity and success.

After months of anticipation, it’s easy to overlook the technical aspects of your digital campaign.

A new platform from the RNC offers best-in-class GOTV tools.

In some cases, voters will start casting ballots as early as September.

A rundown of must-have gear for campaigning on the move.

Whether you’re new to the platform or have been using it for years, these tips will take your campaign communication to the next level.

Google recently shared updated guidance about their policies around email marketing.

You may not realize how crucial the video platform is for reaching voters – especially on their TVs.

While initially designed for public oversight, these libraries have become valuable tools for competitive research.

The best way to build your prompting skills is with practice and there are two games that can help you on your journey.

We’ve all been guilty of making these photo mistakes, but being aware of them is the first step to improving.

While the tactics, tools, and strategies behind campaigning are always changing, these books offer broader frameworks to shape the messages and approach you can take to campaigning.

From SEO optimization to data analysis and donation page improvements, AI can help you work smarter and more efficiently.

If your campaign is giving TikTok a second look now, this post will break down the key features, some best practices, and tips for creating content that resonates on the platform.

A well-crafted social media moderation policy sets expectations for your audience, makes room for constructive criticism, and outlines consequences for unacceptable behavior.

In this post, we'll explore what the Loyalty Loop is, why it matters, and how you can leverage it to create a loyal donor base.

Campaign events are one of the most powerful tools for building a strong, engaged supporter base. But their impact doesn't end when the last attendee leaves the room.

Paid search advertising on platforms like Google and Bing offer an important lifeline that more campaigners should revisit.

By leveraging these principles in an authentic way, you can drive action, foster loyalty, and ultimately achieve your campaign goals.

In this article, we'll explore how to effectively use X advertising to engage potential supporters and expand your campaign's reach.

Instagram's decision to limit the organic reach of political content presents new challenges for campaigns and advocacy organizations.

New artificial intelligence (AI) tools are opening up new possibilities for campaigners.

Your voter file is like a guide for your campaign. It tells you where you should be putting your efforts and how to talk to the voters who can help you win.