AI tools like ChatGPT, Claude, Gemini, and Copilot have become indispensable for campaigns because they let you do more with less and move faster.
But there’s a growing downside – sameness. The more we rely on AI, the more everything starts to sound alike. You’ve probably noticed it with emails, press releases, and posts that feel too polished and too generic. A recent study of UK House of Commons speeches shows it’s even changing vocabulary.
So how do you use AI without losing your voice?
Start Before You Open ChatGPT
Begin your creative process away from AI. Jot down your ideas, record an audio note, or use a voice app like Wispr to capture your unfiltered thoughts. Don’t worry about structure or polish. You want your raw voice that’s unedited and unmistakably human.
Once you’ve got your ideas down, then bring them into your LLM for editing or expansion. When AI starts with your words and your rhythm, the result will sound more like you.
Keep Your Vocabulary
One of the easiest ways to sound artificial is to start using words that aren’t part of your natural vocabulary. When prompting, tell the AI to “use my language and tone” or “avoid unfamiliar phrasing.”
The moment you start saying “robust,” “synergy,” or “leveraging cross-functional insights,” it’s over. AI is great at efficiency but terrible at authenticity.
Anchor in Your Audience
AI doesn’t know your voters. You do. Before feeding anything into your chatbot, think about who you’re writing for. What do they care about? How do they talk?
Your audience gives your writing purpose and context. For example, writing AI tips for campaign professionals will sound very different than for B2B marketers or government staff. That awareness keeps your content grounded.
Treat AI as a Thought Partner
Once you’ve captured your ideas and framed them for your audience, you can let AI help fill in the blanks. Ask it for more examples, stronger transitions, or alternate headlines. It’s there to collaborate, not to replace you.
This is where you get the best of both worlds – your ideas with AI’s efficiency.
Always Edit the Output
AI’s first draft should never be your last. Read the result out loud. Does it sound like something you would actually say? If not, change it. Over time, you can train the model to mirror your tone more closely, but you’ll still need to give it a human finish.
Your edits are what put your personality back into the work.
Conclusion
AI is a powerful tool, but it’s just that: a tool. If campaigns start publishing words no human bothered to write, voters will notice. To stand out from the flood of generic AI content, start with your voice, use your language, keep your audience front and center, and always finish by editing it yourself.
That’s how you make sure AI amplifies your message without erasing your identity.