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Technology
How To Choose The Right Technology For Your Campaign
Selecting – and using – the right technology is critical to running an effective political campaign at any level.
Websites
How To Write Website Content For Google Search
Combined with other strategies for ranking higher on Google, including paid ads, writing helpful content that seeks to answer thoughtfully a voter’s question will ensure that your campaign’s website becomes a trusted, easy to find source of information for voters.
Advertising
How To Write Campaign Search Ads That Win Support
An effective search ad, alongside organic SEO practices, gives your campaign an opportunity to connect with voters at the right moment.
Content Marketing
7 Tips For Writing A Winning Campaign YouTube Title
Think of your YouTube video title as the subject line of an email – more people will see it than watch the video.
Websites
How To Use Google Tag Manager On Your Campaign Website
Google Tag Manager (GTM) is a free and – once installed – easy to use tool every campaign should have on their website.
Social Media
How To Get Started Using TikTok For Your Campaign
The policy debate is ongoing, but campaigners must confront the reality that voters are active users and getting political information from the platform.
Texting
How To Reach Un-Textable Voters
If a campaign is only sending text messages, they’re missing out on intentionally communicating with people who are significantly more likely to vote.
Advice
7 Reasons To Go Work On A Campaign This Cycle
If you're interested in a career in politics, government, or public affairs, working on a campaign is the single best way to advance your career.
Marketing
How to Create a Winning Email Signature for Your Political Campaign
Email signatures are an overlooked tool in your digital campaign arsenal, providing opportunities for branding and engagement.
Advertising
14 Programmatic Advertising Terms Campaigners Need To Know
In order to ask the right questions and get the answers you need, it’s important to familiarize yourself with these terms and acronyms.
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