new requirements from Google and Yahoo won’t surprise anyone who has already been following email marketing best practices.

A successful political career always comes down to relationships. Your network is your most important asset.

For campaigners, 2024 is going to be a busy year filled with lots of surprises, but keeping these New Year’s Resolutions will serve you well online and off.

Starting out with all of the right components in place shows that you are running a professional, competent campaign deserving of voters’ support.

In addition to getting a comprehensive overview of your competition’s online strategy, you’ll identify opportunities for improving your own digital campaign.

The photos you post on social media tell the story of your campaign so it’s important to get it right. Following these tips will have you on your way.

Candidates seeking elected office need political campaign software to run an effective operation that builds awareness, recruits supporters, and turns out voters.

Selecting – and using – the right technology is critical to running an effective political campaign at any level.

Combined with other strategies for ranking higher on Google, including paid ads, writing helpful content that seeks to answer thoughtfully a voter’s question will ensure that your campaign’s website becomes a trusted, easy to find source of information for voters.

An effective search ad, alongside organic SEO practices, gives your campaign an opportunity to connect with voters at the right moment.