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Management
How To Ensure Good Ideas Survive The Approvals Process
Effective digital content that can navigate the approval process with minimal headaches is possible, provided there's open communication across teams, silos, and consultants.
Social Media
What Your Campaign Should Do About Instagram Threads [July 2023]
Unless your campaign already has a meaningful following on Instagram, its focus should be on the main Facebook app where 52% of voters login every day.
Technology
6 Ways Anyone Can Use Artificial Intelligence For Their Political Campaign
Campaigners should start experimenting now to figure out how to incorporate ChatGPT and similar applications into creating content, gaining insights, and analyzing data.
Social Media
How To Use LinkedIn For Your Campaign
The key is providing valuable and informative content related to professional topics.
Websites
Search Engine Optimization Explained For Your Political Campaign
The more helpful your campaign’s site is with relevant information and content, the more prominent it will appear in search results.
Marketing
Five Ways To Brand Your Campaign Beyond A Logo
The more specific and unique your brand is, the more effective it will be in moving supporters to action and driving voters to support you at the ballot.
Marketing
How To Fix Your Campaign’s Digital Marketing Conversion Funnel
Continuously analyzing and improving your conversion funnel is essential to building an effective digital campaign that drives supporters to take action.
Advertising
How Political Campaigns Are Using Over-the-top (OTT) Advertising To Reach Voters
Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.
Technology
Everything Political Campaigners Need To Know About AI
Social Media
How (And Why) Your Campaign Should Use Vertical Videos For Social Media
The good news for campaigns with tight budgets, not much staff, and even less time, is these videos don’t need much editing and can be used on multiple platforms at once.
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