Remember that the goal of your digital campaign is the same as your campaign to get the most votes. Not the most likes, shares, or followers.
"There's a big difference between somebody spending $4 million in a week and $7 million in a week, and we needed to figure out what were the accurate numbers and we were able to build an algorithm to do it."
The more efficient your approvals process, the more effective your campaign will be overall.
"One campaign always wants to know what the other campaign is up to."
With free data from your state party, your campaign can create essential custom audiences to reach the right voters with the right message.
"I learned more from my experience of running for office than I did majoring in political science."
With email being a crucial channel for supporter outreach, having a re-engagement plan in place is the most efficient way to grow your online fundraising and volunteer efforts.
"The crypto community is a powder keg of political energy."
Now is the time to map out your digital content calendar for the final stretch.
"My brain works in very weird ways. Number one is that when a script comes, I can't get to the laptop fast enough."
Running a campaign that puts supporters first is a tradeoff in short term gains for long-term success.
"Once someone sent a message to their lawmakers on this issue, they cared about they're, bought in and they were much more likely to then donate to the organization than if they'd just been asked directly for a hard solicitation."
