How to Turn a Launch Into Lasting Momentum
Launch day earns attention. The weeks and months after build power.
2 min read
Strategy
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How To Adopt A New Media Mindset
The new media mindset centers on two-way relationships with your audience rather than one-way broadcasting.
1 min read
How To Read A Poll
Understanding the fundamentals of political polling is essential for anyone working on a campaign.
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Creating Voting Plans That Drive Turnout
Research shows that voters with a detailed plan to vote are 4.1 percentage points more likely to turn out.
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Summer Reading List For Digital Campaigners
While the tactics, tools, and strategies behind campaigning are always changing, these books offer broader frameworks to shape the messages and approach you can take to campaigning.
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8 Early Digital Campaign Mistakes That Are Easy To Avoid
Starting out with all of the right components in place shows that you are running a professional, competent campaign deserving of voters support.
3 min read
How To Strengthen Your Campaign With Competitive Analysis
In addition to getting a comprehensive overview of your competitions online strategy, youll identify opportunities for improving your own digital campaign.
2 min read
What An Owned Media Audience Is And Why Your Campaign Needs One
A fully owned media audience means you control the content, the data, and the distribution.
1 min read
7 Digital Functions Every Campaign Needs To Fulfill
In politics, digital can mean lots of different things depending on who you talk to or what an organizations objectives are.
2 min read
Don't Be Surprised By A Special Election
Here are preparations you can make now, before opportunity knocks.
1 min read
Give Back: Activate Your Supporter Community For The Holidays
Now that the election is over, it's more important than ever to keep your supporters engaged.
2 min read
6 Ways To Thank Your Supporters After The Election
Your campaign asked supporters for a lot over the recent weeks and months. Nobody likes the friend who always takes and never gives
2 min read