6 Digital Updates Campaigns Should Make After Winning Their Primary
The digital campaign that helped you win a primary is not automatically the one that will win a general election.
3 min read
Strategy
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How To Get More From Every Campaign Event
Every event should strengthen your email program, grow your SMS list, fuel your content pipeline, and deepen supporter commitment.
3 min read
How to Turn a Launch Into Lasting Momentum
Launch day earns attention. The weeks and months after build power.
2 min read
How To Adopt A New Media Mindset
The new media mindset centers on two-way relationships with your audience rather than one-way broadcasting.
1 min read
How To Read A Poll
Understanding the fundamentals of political polling is essential for anyone working on a campaign.
2 min read
Creating Voting Plans That Drive Turnout
Research shows that voters with a detailed plan to vote are 4.1 percentage points more likely to turn out.
2 min read
Summer Reading List For Digital Campaigners
While the tactics, tools, and strategies behind campaigning are always changing, these books offer broader frameworks to shape the messages and approach you can take to campaigning.
2 min read
8 Early Digital Campaign Mistakes That Are Easy To Avoid
Starting out with all of the right components in place shows that you are running a professional, competent campaign deserving of voters support.
3 min read
How To Strengthen Your Campaign With Competitive Analysis
In addition to getting a comprehensive overview of your competitions online strategy, youll identify opportunities for improving your own digital campaign.
2 min read
What An Owned Media Audience Is And Why Your Campaign Needs One
A fully owned media audience means you control the content, the data, and the distribution.
1 min read
7 Digital Functions Every Campaign Needs To Fulfill
In politics, digital can mean lots of different things depending on who you talk to or what an organizations objectives are.
2 min read
Don't Be Surprised By A Special Election
Here are preparations you can make now, before opportunity knocks.
1 min read