Starting out with all of the right components in place shows that you are running a professional, competent campaign deserving of voters’ support.

In addition to getting a comprehensive overview of your competition’s online strategy, you’ll identify opportunities for improving your own digital campaign.

The photos you post on social media tell the story of your campaign so it’s important to get it right. Following these tips will have you on your way.

Candidates seeking elected office need political campaign software to run an effective operation that builds awareness, recruits supporters, and turns out voters.

Selecting – and using – the right technology is critical to running an effective political campaign at any level.

Combined with other strategies for ranking higher on Google, including paid ads, writing helpful content that seeks to answer thoughtfully a voter’s question will ensure that your campaign’s website becomes a trusted, easy to find source of information for voters.

An effective search ad, alongside organic SEO practices, gives your campaign an opportunity to connect with voters at the right moment.

Think of your YouTube video title as the subject line of an email – more people will see it than watch the video.

Google Tag Manager (GTM) is a free and – once installed – easy to use tool every campaign should have on their website.

The policy debate is ongoing, but campaigners must confront the reality that voters are active users and getting political information from the platform.