Understanding your online fundraising program takes asking the right questions that cut through the noise and jargon to what really counts.

More important than the software you decide to use for your campaign’s CRM is actually committing to using a CRM.

ild, grow, and monetize audiences for creators. By building a community, these entrepreneurs drive supporters to action like paying for content or merchandise.

Social media is mission-critical for campaigns and in order to use it effectively, you must engage with comments – the good, the bad, and the ugly.

Running simple, focused A/B tests is a critical tool for boosting your digital campaign’s performance and maximizing your paid media investments.

Thanks to a unique allowance made possible by the Federal Elections Commission (FEC), federal candidates are eligible to receive free digital security software and services through Defending Digital Campaigns (DDC).

How you say something for your campaign matters as much as – probably more – than what you say.

Campaigns work with a platform like Tatango to secure their six digit short code from phone companies and manage the opt-in process, both of which are required to send at high volume and lower cost.

Recent changes in how Facebook advertising works have had a negative impact on how political campaigns have typically used the platform

Most campaigns already make use of YouTube to upload and share online videos, but following these tips will help you reach more voters and earn more views.

While it’s easy to get caught up in the various platforms and fads, at its core, effective political campaign marketing online encompasses a few key goals.

Effective campaigns are about reaching the right voter with the right message from the right messenger at the right moment.

As a rule of thumb, the shorter the domain the easier it is to remember and type without mistakes.

When a discussion about an endorsement takes place, prepare your candidate to make these specific asks and identify the right staff to follow up with.

With these tools to help you send better emails and raise more money online, you’ll be getting the most out of your email list each time you hit send.

In addition to the lessons and content, you’ll be matched with a digital coach who meets with you on a regular basis to track your progress of implementing what you learn into your campaign.

Campaigns can always hire more staff and raise more money, but they can never get more time. Automation should be the secret weapon for any well-run campaign.

While campaign cybersecurity might seem daunting, it’s important to remember that these basic steps can prevent a misstep that will set your campaign back and distract from all of your other hard work.

A content calendar is an important tool for ensuring your campaign is using its digital marketing effectively. For digital campaigners, it provides peace of mind to the decision makers and other teammates that you’ve got a plan.

Political digital marketing is an essential part for any campaign in 2022 and beyond.

As the saying goes, “good artists borrow, great artists steal.” Great content creators are always looking for their next idea and these tools will ensure you never run out of inspiration.

But before you fire it up and start emailing past supporters again, there are a few important steps you need to take.

While relying on spreadsheets may seem low tech, they are the workhorse for digital marketers and the best way to really dive into data.

In this post, we’ll answer all of the questions you have about political email list rentals and more.

The key to being effective is consistently producing content. These software platforms will give you the powers of a robust digital marketing team for a fraction of the cost.