Your voter file is like a guide for your campaign. It tells you where you should be putting your efforts and how to talk to the voters who can help you win.

The real benefits of AI to your campaign are in the mundane tasks that it can take off your plate.

Using a double opt-in for adding supporters to your campaign email list is a helpful strategy for improving the delivery and inbox placement of your emails.

Learning to write effective prompts for tools like Google Gemini or ChatGPT is an essential skill for tapping into the power of AI.

Your campaign can’t afford not to take full advantage of the power of text messaging.

The best way to create an effective campaign email newsletter that supporters actually want to read is to follow a proven format.

As more of our interactions with voters move online to platforms like Facebook, it’s important that we make it a pleasant space to be involved in.

Though often overlooked, an effective YouTube video description can significantly enhance your video's reach and engagement.

If you want to raise more money with your online fundraising program, make time to enable these new features in your WinRed accounts. Most of them only take a few minutes to configure and then work all year long.

The goal of syndication is to create once and distribute many times.

new requirements from Google and Yahoo won’t surprise anyone who has already been following email marketing best practices.

A successful political career always comes down to relationships. Your network is your most important asset.

For campaigners, 2024 is going to be a busy year filled with lots of surprises, but keeping these New Year’s Resolutions will serve you well online and off.

Starting out with all of the right components in place shows that you are running a professional, competent campaign deserving of voters’ support.

In addition to getting a comprehensive overview of your competition’s online strategy, you’ll identify opportunities for improving your own digital campaign.

The photos you post on social media tell the story of your campaign so it’s important to get it right. Following these tips will have you on your way.

Candidates seeking elected office need political campaign software to run an effective operation that builds awareness, recruits supporters, and turns out voters.

Selecting – and using – the right technology is critical to running an effective political campaign at any level.

Combined with other strategies for ranking higher on Google, including paid ads, writing helpful content that seeks to answer thoughtfully a voter’s question will ensure that your campaign’s website becomes a trusted, easy to find source of information for voters.

An effective search ad, alongside organic SEO practices, gives your campaign an opportunity to connect with voters at the right moment.

Think of your YouTube video title as the subject line of an email – more people will see it than watch the video.

Google Tag Manager (GTM) is a free and – once installed – easy to use tool every campaign should have on their website.

The policy debate is ongoing, but campaigners must confront the reality that voters are active users and getting political information from the platform.

If a campaign is only sending text messages, they’re missing out on intentionally communicating with people who are significantly more likely to vote.

If you're interested in a career in politics, government, or public affairs, working on a campaign is the single best way to advance your career.